TY  - BOOK
AU  - Simmons, Robert E.
TI  - Communication campaign management : a systems approach
SN  - 0801304040
U1  - 659.068 
PY  - 1990///
CY  - New York: 
PB  - Longman
KW  - budget
KW  - campaigns
KW  - conceptualizing problem analysis
KW  - evaluating campaign results
KW  - message delivery system
KW  - messages
KW  - objectives
KW  - planning with PERT-CPM
KW  - presenting campaign plan
KW  - research methods
KW  - strategic planning
KW  - survey research methodology
KW  - systems
ER  -