Berkowitz, Eric N. <br/><br/>
Marketing 
by Eric N. Berkowitz, Roger A. Kerin, William Rudelius 
 - Missouri:   Times Mirror/Mosby College Publishing  1986 
 - xxv, 747p., glos., ind.  26 cm x 21 cm 
<br/><br/><label>ISBN: </label>0801606020 
<br/><br/><label>Subjects--Topical Terms: </label><br/>cases<br/>changing environment<br/>focus on consumers<br/>initiating process<br/>managing marketing process<br/>marketing<br/>marketing organisation<br/>opportunities<br/>understanding buyers
<br/><br/><label>Dewey Class. No.: </label>658.8  / BER