Kelly, Francis J. <br/><br/>
The breakaway brand : how great brands stand out 
by Francis J. Kelly III and Barry Silverstein 
 - New Delhi:   Tata McGraw-Hill Publishing Company Limited  2005 
 - xiv, 289p., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0070611874 
<br/><br/><label>Subjects--Topical Terms: </label><br/>agent<br/>brand name products<br/>branding in business and beyond<br/>breakaway away<br/>campaigns<br/>hero<br/>marketing<br/>packaging<br/>products<br/>promotion
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL