Bradac, James J. (ed.) <br/><br/>
Message effects in communication science 

 - California:  Sage Publications Inc.,  1989. 
 - 320p.  22 cm x 14 cm 
<br/><br/><label>ISBN: </label>0803931477 
<br/><br/><label>Subjects--Topical Terms: </label><br/>communication<br/>effects<br/>effects<br/>goals<br/>mass media<br/>message<br/>prospects<br/>research<br/>retrospect<br/>television commercials<br/>theory
<br/><br/><label>Dewey Class. No.: </label>302.23  / MES