TY  - BOOK
AU  - Bradac, James J. (ed.)
TI  - Message effects in communication science
SN  - 0803931477
U1  - 302.23 
PY  - 1989///
CY  - California
PB  - Sage Publications Inc.
KW  - communication
KW  - effects
KW  - goals
KW  - mass media
KW  - message
KW  - prospects
KW  - research
KW  - retrospect
KW  - television commercials
KW  - theory
ER  -