Salmon, Charles T. <br/><br/>
Information campaigns : balancing social values and social change 

 - New Delhi:  Sage Publications India Pvt. Ltd.,  1989. 
 - 306p.  22 cm x 14 cm 
 - Sage annual reviews of communication research: Vol. 18 .
<br/><br/><label>ISBN: </label>0803932197 
<br/><br/><label>Subjects--Topical Terms: </label><br/>campaign process<br/>campaigns<br/>communication<br/>marketing<br/>publicity<br/>social aspects<br/>social change<br/>social structure
<br/><br/><label>Dewey Class. No.: </label>659.113  / INF