Nargundkar, Rajendra <br/><br/>
Services marketing : text and cases 
by Rajendra Nargundkar 
 - New Delhi:   Tata McGraw-Hill Publishing Company Limited  2006 
 - xxi, 451p., bib., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>0070616310 
<br/><br/><label>Subjects--Topical Terms: </label><br/>case study<br/>consumer relationship management<br/>globalisation service<br/>integrated service strategy<br/>people<br/>physical evidence<br/>place<br/>price<br/>process<br/>product<br/>promotion<br/>retailing in India<br/>service marketing
<br/><br/><label>Dewey Class. No.: </label>658.804  / NAR