Messaris, Paul <br/><br/>
Visual persuation : the role ofimages in advertising 
by Paul Messaris 
 - New Delhi:   Sage Publicarions India Pvt. Ltd.  1997 
 - xxii, 296p., ref., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0803942466 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>image as evidence<br/>image as implied selling proposition<br/>image as simulated realty<br/>psychological aspects<br/>visual communication
<br/><br/><label>Dewey Class. No.: </label>659.1042  / MES