TY  - BOOK
AU  - Messaris, Paul
TI  - Visual persuation : the role ofimages in advertising
SN  - 0803942466
U1  - 659.1042 
PY  - 1997///
CY  - New Delhi: 
PB  - Sage Publicarions India Pvt. Ltd.
KW  - advertising
KW  - image as evidence
KW  - image as implied selling proposition
KW  - image as simulated realty
KW  - psychological aspects
KW  - visual communication
ER  -