Postmodern consumer research : the study of consumption as text
by Elizabeth C. Hirschman, Morris B. Holbrook
- New Delhi: Sage Publications India Pvt. Ltd. 1992
- vii, 146p., ref., ind. 22 cm x 14 cm
0803947437
consumer research empiricism evaluating research interpretivism knowledge methods philosophies rationalism socioeconomic constructionism subjectivism theory of history