TY  - BOOK
AU  - Hirschman, Elizabeth C.
AU  - Holbrook, Morris B.
TI  - Postmodern consumer research : the study of consumption as text
SN  - 0803947437
U1  - 658.834 
PY  - 1992///
CY  - New Delhi: 
PB  - Sage Publications India Pvt. Ltd.
KW  - consumer research
KW  - empiricism
KW  - evaluating research
KW  - interpretivism
KW  - knowledge
KW  - methods
KW  - philosophies
KW  - rationalism
KW  - socioeconomic constructionism
KW  - subjectivism
KW  - theory of history
ER  -