Bearden, Willam O. <br/><br/>
Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research 
by William O. Bearden, Richard G. Netemeyer and Mary F. Mobley 
 - New Delhi:   Sage Publications India Pvt. Ltd.  1993 
 - xii, 352p., app.  29 cm x 22 cm 
<br/><br/><label>ISBN: </label>0803951558 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising stimuli<br/>business ethics<br/>consumer behaviour research<br/>consumer ethnocentrism<br/>consumption values<br/>evaluation of measures<br/>information processing<br/>innovativeness<br/>inter-intrafirm issues<br/>marketing research<br/>sales approaches<br/>sales management<br/>sexual identity scale
<br/><br/><label>Dewey Class. No.: </label>658.83  / BEA