TY  - BOOK
AU  - Bearden, Willam O.
AU  - Mobley, Mary F.
AU  - Netemeyer, Richard G.
TI  - Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research
SN  - 0803951558
U1  - 658.83 
PY  - 1993///
CY  - New Delhi: 
PB  - Sage Publications India Pvt. Ltd.
KW  - advertising stimuli
KW  - business ethics
KW  - consumer behaviour research
KW  - consumer ethnocentrism
KW  - consumption values
KW  - evaluation of measures
KW  - information processing
KW  - innovativeness
KW  - inter-intrafirm issues
KW  - marketing research
KW  - sales approaches
KW  - sales management
KW  - sexual identity scale
ER  -