Costa, Janeen Arnold (ed. <br/><br/>
Marketing in a multicultural world : ethnicity, nationalism, and cultural identity 

 - New Delhi:   Sage Publications India Pvt. Ltd.  1995 
 - x, 342p., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0803953283 
<br/><br/><label>Subjects--Topical Terms: </label><br/>case studies<br/>communication in marketing<br/>consumer behaviour<br/>cross cultural studiesculture consumed<br/>ethnicity<br/>intercultural communication<br/>marketing
<br/><br/><label>Dewey Class. No.: </label>658.8348  / MAR