TY  - BOOK
AU  - Costa, Janeen Arnold (ed.
AU  - Bamossy, Gray J. (ed.)
TI  - Marketing in a multicultural world : ethnicity, nationalism, and cultural identity
SN  - 0803953283
U1  - 658.8348 
PY  - 1995///
CY  - New Delhi: 
PB  - Sage Publications India Pvt. Ltd.
KW  - case studies
KW  - communication in marketing
KW  - consumer behaviour
KW  - cross cultural studiesculture consumed
KW  - ethnicity
KW  - intercultural communication
KW  - marketing
ER  -