TY  - BOOK
AU  - Maibach, Edward (ed.)
AU  - Parrott, Roxanne Louisells ed.)
TI  - Designing health messages : approaches from communication theory and public health practice
SN  - 0803953984
U1  - 362.1014 
PY  - 1995///
CY  - New Delhi: 
PB  - Sage Publications India Pvt. Ltd.
KW  - audience-centered strategies
KW  - health education
KW  - health promotion
KW  - mass media
ER  -