Hill, Ronald Paul (ed.) <br/><br/>
Marketing and consumer research in the public interest 

 - New Delhi:   Sage Publications India Pvt. Ltd.  1996 
 - x, 230p., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0803971915 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>consumer behaviour<br/>consumer education<br/>marketing research<br/>public interest<br/>social aspects
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAR