TY  - BOOK
AU  - Hill, Ronald Paul (ed.)
TI  - Marketing and consumer research in the public interest
SN  - 0803971915
U1  - 658.83 
PY  - 1996///
CY  - New Delhi: 
PB  - Sage Publications India Pvt. Ltd.
KW  - advertising
KW  - consumer behaviour
KW  - consumer education
KW  - marketing research
KW  - public interest
KW  - social aspects
ER  -