Barwise, Patrick <br/><br/>
Television and its audience 
by Patrick Barwise and Andrew Ehrenberg 
 - New Delhi:   Sage Publications  1992 
 - xii, 206p., ref., glos., ind.  24 cm x 16 cm 
 - Sage communication in society series .
<br/><br/><label>ISBN: </label>0803981554 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>broadcast<br/>medium<br/>reach<br/>television
<br/><br/><label>Dewey Class. No.: </label>302.2345  / BAR