TY  - BOOK
AU  - Barwise, Patrick
AU  - Ehrenberg, Andrew
TI  - Television and its audience
T2  - Sage communication in society series
SN  - 0803981554
U1  - 302.2345 
PY  - 1992///
CY  - New Delhi: 
PB  - Sage Publications
KW  - advertising
KW  - broadcast
KW  - medium
KW  - reach
KW  - television
ER  -