TY  - BOOK
AU  - Windahl, Suen
AU  - Olson, Jean T.
AU  - Signitzer Benno
TI  - Using communication theory : an introduction to planned communication
SN  - 0803984316
U1  - 302.23 
PY  - 1993///
CY  - New Delhi: 
PB  - Sage Publications India Pvt. Ltd.
KW  - basics
KW  - communication planning
KW  - elements of mass communication theories
KW  - theoretical approaches
ER  -