Biocca, Frank (ed.) <br/><br/>
Television and political advertising : signs, codes, and images 

 - Hillsdale:   Lawrunce Eralbaum Associates, Inc., Publishers  1991 
 - V. 2, xii, 268p., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>0805806628 
<br/><br/><label>Subjects--Topical Terms: </label><br/>analysis<br/>Burke's sociological criticism<br/>campaign documentry<br/>language<br/>meanings<br/>political advertising<br/>political communication<br/>psychological aspects<br/>regulating signs images<br/>semantic framing<br/>semiotic analysis<br/>symbolic<br/>television in politics
<br/><br/><label>Dewey Class. No.: </label>659.1932  / TEL