TY  - BOOK
AU  - Biocca, Frank (ed.)
TI  - Television and political advertising : signs, codes, and images
SN  - 0805806628
U1  - 659.1932 
PY  - 1991///
CY  - Hillsdale: 
PB  - Lawrunce Eralbaum Associates, Inc., Publishers
KW  - analysis
KW  - Burke's sociological criticism
KW  - campaign documentry
KW  - language
KW  - meanings
KW  - political advertising
KW  - political communication
KW  - psychological aspects
KW  - regulating signs images
KW  - semantic framing
KW  - semiotic analysis
KW  - symbolic
KW  - television in politics
ER  -