Webster, James G. <br/><br/>
Ratings analysis : the theory and practice of audience research 
by James G. Webster, Patricia F. Phalen and Lawrence W. Lichty 
 - 2nd ed. 
 - New Jersy:   Lawrence Erlbaum Associates, Inc.  2000 
 - x, 282p., app., bib., ind.  23 cm x 15 cm 
 - LEA's communication series .
<br/><br/><label>ISBN: </label>0805830995 
<br/><br/><label>Subjects--Topical Terms: </label><br/>audience research<br/>radio audiences<br/>radio programs<br/>rating<br/>research in advertising<br/>social policy<br/>television programs<br/>television viewers<br/>understanding audience behaviour
<br/><br/><label>Dewey Class. No.: </label>384.543  / WEB