TY  - BOOK
AU  - Webster, James G.
AU  - Lichty, Lawrence W.
AU  - Phalen, Patricia F.
TI  - Ratings analysis : the theory and practice of audience research
T2  - LEA's communication series
SN  - 0805830995
U1  - 384.543 
PY  - 2000///
CY  - New Jersy: 
PB  - Lawrence Erlbaum Associates, Inc.
KW  - audience research
KW  - radio audiences
KW  - radio programs
KW  - rating
KW  - research in advertising
KW  - social policy
KW  - television programs
KW  - television viewers
KW  - understanding audience behaviour
ER  -