Alexander, Alison (ed.) <br/><br/>
Media economics : theory and practie 

 - 3rd ed. 
 - New Jercy:  Lawrence Erlbaum Associates, Inc.,  2003. 
 - ix, 301p., glos., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0805845801 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising industry<br/>books and magazines<br/>contemporary radio<br/>economic aspects<br/>international media<br/>media economics<br/>newspaper industry<br/>television networks
<br/><br/><label>Dewey Class. No.: </label>338.4730223  / MED