Olmstead, Sylvia M. Chan <br/><br/>
Competitive strategy for media firms : strategic and brand management in changing media markets 
by Sylvia M. Chan Olmstead 
 - New Jersey:   Lawrence Erlbaum Associates, Inc.  2006 
 - xiv, 242p., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0805862110 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand management for media firms<br/>brand name products<br/>broadband communications market<br/>broadcasting<br/>enhanced television market<br/>global media conglomerates<br/>international strategy for media firms<br/>management<br/>marketing<br/>multichannel media industry<br/>strategic management for media firms<br/>strategy and competition in the new broadcast industries
<br/><br/><label>Dewey Class. No.: </label>384.54  / OLM