Stern, Sydney Ladensohn <br/><br/>
Toyland : the high-stakes game of the toy industry 
by Sydney Ladensohn Stern and Ted Schoenhaus 
 - Illinois:   Contemporary Books  1990 
 - xi, 339p., app., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0809239876 
<br/><br/><label>Subjects--Topical Terms: </label><br/>case studies<br/>communication<br/>congresses<br/>copycats<br/>counterfeiters<br/>creators<br/>license<br/>market<br/>oraganizations<br/>planning<br/>reality<br/>renewal<br/>sell<br/>stewardship<br/>strategic planning<br/>tactics<br/>toy industry
<br/><br/><label>Dewey Class. No.: </label>338.4  / STE