Warner, Charles <br/><br/>
Media selling : broadcasting, cable, print and interactive 
by Charles Warner and Joseph Buchman 
 - 3rd ed. 
 - Iowa:   Iowa State Press  2003 
 - xiv, 598p., app., ind.  26 cm x 18 cm 
<br/><br/><label>ISBN: </label>0813804175 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>attitude, emotional intelligence and skills<br/>broadcasting advertising<br/>future<br/>knowledge<br/>magazine<br/>marketing/media ecology<br/>newspaper<br/>opportunities<br/>outdoor<br/>selling
<br/><br/><label>Dewey Class. No.: </label>659.13088  / WAR