Kinnucan, Henry W. (ed.) <br/><br/>
Commodity advertising and promotion 

 - Ames:   Iowa State University Press  1992 
 - xvi, 392p., ref., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0813812976 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising in demand systems<br/>attitudes in advertising research<br/>effective of brand versus generic advertising<br/>empirical research<br/>future directions<br/>generic advertising<br/>supply response optimal models of advertising
<br/><br/><label>Dewey Class. No.: </label>659.1964113  / COM