TY  - BOOK
AU  - Kinnucan, Henry W. (ed.)
AU  - Chang, Hui-Shung (ed.)
AU  - Thompson, Stanley R. (ed.)
AU  - Chang, Hui-Shung (ed.)
TI  - Commodity advertising and promotion
SN  - 0813812976
U1  - 659.1964113 
PY  - 1992///
CY  - Ames: 
PB  - Iowa State University Press
KW  - advertising in demand systems
KW  - attitudes in advertising research
KW  - effective of brand versus generic advertising
KW  - empirical research
KW  - future directions
KW  - generic advertising
KW  - supply response optimal models of advertising
ER  -