Pettis, Chuck <br/><br/>
TechnoBrands : how to create and use "Brand Identity" to market, advertise and sell technology products 
by Chuck Pettis 
 - New York:   AMACOM  1995 
 - xiii, 222p., ind.  24 cm x 15 cm 
<br/><br/><label>ISBN: </label>0814402437 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand name products<br/>brand strategy<br/>creatively implementing technobranding<br/>global brand building<br/>high technology<br/>marketing<br/>marketing communications<br/>research<br/>technological innovations
<br/><br/><label>Dewey Class. No.: </label>658.827  / PET