TY  - BOOK
AU  - Pettis, Chuck
TI  - TechnoBrands : how to create and use "Brand Identity" to market, advertise and sell technology products
SN  - 0814402437
U1  - 658.827 
PY  - 1995///
CY  - New York: 
PB  - AMACOM
KW  - brand name products
KW  - brand strategy
KW  - creatively implementing technobranding
KW  - global brand building
KW  - high technology
KW  - marketing
KW  - marketing communications
KW  - research
KW  - technological innovations
ER  -