TY  - BOOK
AU  - Young, Davis
TI  - Building your company's good name : how to create and protect the reputation your organization wants and deserves
SN  - 0814403085
U1  - 659.2 
PY  - 1996///
CY  - New York: 
PB  - American Management Association
KW  - corporate image
KW  - public relations
KW  - reputation rule
ER  -