Delano, Frank

The omnipowerful brand : america's #1 brand specialist shares his secrets for catapulting your brand to global marketing stardom by Frank Delano - New York: American Management Association 1998 - xvi, 256p., ind. 24 cm x 16 cm

0814404596


advertising
brand building
brand name
power brand marketing
proven process
seven proven principles

659.1 / DEL