VanAuken, Brad <br/><br/>
Brand aid : an easy reference guide to solving your toughest branding problems and strengthening your market position 
by Brad VanAuken 
 - New York:   AMACOM  2001 
 - xiv, 306p., app., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0814406815 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>brand<br/>brand building<br/>brand equity<br/>brand extentions<br/>brand identity standards<br/>branding language<br/>competition<br/>consumer understanding<br/>design<br/>global branding<br/>integrated brand marketing<br/>internet<br/>management<br/>marketing<br/>product<br/>research<br/>tradmarks
<br/><br/><label>Dewey Class. No.: </label>658.827  / VAN