Hall, John A. <br/><br/>
Bringing new products to market : the art and science of creating winners 
by John A. Hall 
 - New York:   AMACOM  1991 
 - xvi, 248p., app., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0814450172 
<br/><br/><label>Subjects--Topical Terms: </label><br/>different companies<br/>importance<br/>market research<br/>new products<br/>preserving the competitive edge<br/>role<br/>strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.575  / HAL