TY  - BOOK
AU  - Hall, John A.
TI  - Bringing new products to market : the art and science of creating winners
SN  - 0814450172
U1  - 658.575 
PY  - 1991///
CY  - New York: 
PB  - AMACOM
KW  - different companies
KW  - importance
KW  - market research
KW  - new products
KW  - preserving the competitive edge
KW  - role
KW  - strategic planning
ER  -