TY  - BOOK
AU  - Geddes, Lindsay
TI  - Through the customer's eyes : improving the company's results with the COReTM method
SN  - 0814450709
U1  - 658.812 
PY  - 1993///
CY  - New York: 
PB  - American Management Association
KW  - applications
KW  - CORe method
KW  - customers profits
KW  - foundation
KW  - methodology
KW  - needed changes
KW  - new direction
KW  - team work
KW  - understanding customer
ER  -