Ulanoff, Stanley M. (ed.) <br/><br/>
Handbook of sales promotion 

 - New York:  McGraw-Hill Book Co.,  1985. 
 - xxvii, 607p., glos., app., ind.,  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0070657335 
<br/><br/><label>Subjects--Topical Terms: </label><br/>creation and distribution<br/>distributors<br/>law<br/>management<br/>manufacturers<br/>personal sales promotion<br/>retailers<br/>sales force<br/>sales promotion
<br/><br/><label>Dewey Class. No.: </label>658.82  / HAN