Carter, David E. <br/><br/>
Branding : the power of market identity 
by David E. Carter 
 - New York:   Hearst Books International  1999 
 - 184p., ind.  26 cm x 21 cm 
<br/><br/><label>ISBN: </label>0823066312 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand extension<br/>brand identities<br/>branding<br/>consistent identity<br/>corporate identity<br/>dominant brands<br/>global brands<br/>global economy<br/>great company name<br/>great logo<br/>package design
<br/><br/><label>Dewey Class. No.: </label>658.827  / CAR