TY  - BOOK
AU  - Carter, David E.
TI  - Branding : the power of market identity
SN  - 0823066312
U1  - 658.827 
PY  - 1999///
CY  - New York: 
PB  - Hearst Books International
KW  - brand extension
KW  - brand identities
KW  - branding
KW  - consistent identity
KW  - corporate identity
KW  - dominant brands
KW  - global brands
KW  - global economy
KW  - great company name
KW  - great logo
KW  - package design
ER  -