Bogart, Leo <br/><br/>
Strategy in advertising : matching media and messages to market and motivations 
by Leo Bogart 
 - 2nd ed. 
 - Illinois:   NTC Publishing House  1986 
 - xiii, 406p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0842230944 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>American scene<br/>audience<br/>budget<br/>communication<br/>computation<br/>cost<br/>effects<br/>frequency<br/>inspiration<br/>measuring<br/>media<br/>models<br/>necessity<br/>persuasion<br/>plan<br/>reach<br/>realities<br/>repetition<br/>strategy<br/>target<br/>third dimension<br/>use
<br/><br/><label>Dewey Class. No.: </label>659.1  / BOG