TY  - BOOK
AU  - Bogart, Leo
TI  - Strategy in advertising : matching media and messages to market and motivations
SN  - 0842230944
U1  - 659.1 
PY  - 1986///
CY  - Illinois: 
PB  - NTC Publishing House
KW  - advertising
KW  - American scene
KW  - audience
KW  - budget
KW  - communication
KW  - computation
KW  - cost
KW  - effects
KW  - frequency
KW  - inspiration
KW  - measuring
KW  - media
KW  - models
KW  - necessity
KW  - persuasion
KW  - plan
KW  - reach
KW  - realities
KW  - repetition
KW  - strategy
KW  - target
KW  - third dimension
KW  - use
ER  -