Roman, Ernan <br/><br/>
Integrated direct marketing 
by Ernan Roman 
 - Lincolnwood:   NTC Business Books  1995 
 - vii, 223p., app., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0844223498 
<br/><br/><label>Subjects--Topical Terms: </label><br/>behind the data<br/>customer contact management<br/>customer driven<br/>deployment of media<br/>direct marketing<br/>guidelines<br/>measuring success<br/>worksheets
<br/><br/><label>Dewey Class. No.: </label>658.84  / ROM