TY  - BOOK
AU  - Roman, Ernan
TI  - Integrated direct marketing
SN  - 0844223498
U1  - 658.84 
PY  - 1995///
CY  - Lincolnwood: 
PB  - NTC Business Books
KW  - behind the data
KW  - customer contact management
KW  - customer driven
KW  - deployment of media
KW  - direct marketing
KW  - guidelines
KW  - measuring success
KW  - worksheets
ER  -