Kerber, Ronald L. <br/><br/>
Strategic product creation : deliver customer satisfaction from every level of your company 
Ronald L. Kerber and Timothy M. Laseter, with Max Russell 
 - New Delhi:   Tata McGraw-Hill Publishing Company Limited  2007 
 - xviii, 318p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0070659192 
<br/><br/><label>Subjects--Topical Terms: </label><br/>case studies<br/>competitive product portfolio<br/>creation process design<br/>IBM<br/>innovation partnerships<br/>Mars Incorporated<br/>new products<br/>people and project management<br/>product creation leadership<br/>production engineering<br/>technology capabilities<br/>United Technologies Corporation<br/>Walt Disney imagineering<br/>Whirlpool Corporation
<br/><br/><label>Dewey Class. No.: </label>658.575  / KER