TY  - BOOK
AU  - Kerber, Ronald L.
AU  - Laseter, Timothy M.
AU  - Russell, Max
TI  - Strategic product creation : deliver customer satisfaction from every level of your company
SN  - 0070659192
U1  - 658.575 
PY  - 2007///
CY  - New Delhi: 
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - case studies
KW  - competitive product portfolio
KW  - creation process design
KW  - IBM
KW  - innovation partnerships
KW  - Mars Incorporated
KW  - new products
KW  - people and project management
KW  - product creation leadership
KW  - production engineering
KW  - technology capabilities
KW  - United Technologies Corporation
KW  - Walt Disney imagineering
KW  - Whirlpool Corporation
ER  -