Schultz, Don E. <br/><br/>
Strategic brand communication campaigns 
by Don E. Schultz and Beth E. Barnes 
 - 5th ed. 
 - Illinois:   NTC Business Books  2001 
 - xxii, 378p., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0844229520 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand building<br/>brand strategic<br/>branding<br/>campaign<br/>campaign strategy<br/>communication<br/>communication investment strategies<br/>consumer behaviour<br/>evaluation<br/>marketing<br/>relationships
<br/><br/><label>Dewey Class. No.: </label>658.827  / SCH