TY  - BOOK
AU  - Schultz, Don E.
AU  - Barnes, Beth E.
TI  - Strategic brand communication campaigns
SN  - 0844229520
U1  - 658.827 
PY  - 2001///
CY  - Illinois: 
PB  - NTC Business Books
KW  - brand building
KW  - brand strategic
KW  - branding
KW  - campaign
KW  - campaign strategy
KW  - communication
KW  - communication investment strategies
KW  - consumer behaviour
KW  - evaluation
KW  - marketing
KW  - relationships
ER  -